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Space Reservation Request

2020 Frequency Rates

Black & White

Pricing based on size and frequency is per advertisement. Color ads and premium positions are available at an additional cost.

6 ads/year  4 ads/year  2 ads/year 1 ad/year
Full Page $1,418/ad $1,667/ad $2,057/ad $2,584/ad
1/2 Page Island $1,032/ad $1,214/ad $1,497/ad $1,880/ad
1/2 Page Vertical or Horizontal $890/ad $1,046/ad $1,293/ad $1,621/ad
1/4 Page Vertical $592/ad $697/ad $860/ad $1,079/ad


Color Ads

The cost of color is added onto the appropriate black and white frequency rate (above).  Color ads must be accompanied by a high-quality color proof (i.e. Pictro proof, Matchprint or Chromalin). Color laser proofs are not guaranteed accurate for exact color matching.

 Colors are CMYK only. No spot (PMS or Pantone) colors or RGB please.

Four Color Process  Cost Per Page
Full Page $1,153
1/2 Page $871
1/4 Page $410


Premium Position Rates

Premium rates include charges for four color process. Please see description under color ads for color requirements. Premium positions listed are for full page ads only. Advertisers must place an ad in all four issues to retain their premium positions.

For specific positions not listed, add $730 to the appropriate full or fractional page rate.

Four Color 4 issues per year
Inside Front Cover $3,623/issue
Outside Back Cover $3,623/issue
Inside Back Cover $3,623/issue
Page One $3,623/issue
Center Spread $5,888/issue


A 15% commission is allowed to recognized advertising agencies, i.e. those that comply with Springs' standards of trade advertising service. Contact Lynne Carr, Executive Director, for specific details at (630) 495-8588 or


Copy and Contract Regulations:
All space contracted to be used within one calendar year, or frequency discount will be forfeited and ads will be billed at their actual frequency. Advertiser/agency to supply all material. Rendering bill to an advertising agency shall not release advertiser in case of nonpayment by agency. Nonpayment will result in ads being barred from Springs until such time that all outstanding bills are paid. Agency commission offered on space, color and position only. No commission allowed on other charges, such as insert handling, trimming and other mechanical charges. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Advertiser and agency assume responsibility for all content of advertisements printed, as well as any claims arising therefrom against the publisher. No cash discount. Net 30 days. Prepayment may be required. Publisher reserves the right to refuse any advertising. No advertiser may exceed credit limits established by the publisher.


Space Reservation Form

Springs Magazine Media Kits

Item Name Posted By Date Posted
Springs magazine 2020 Media Kit PDF (363.04 KB) Administration 10/7/2019
Spring Manufacturers Institute, Inc.

2001 Midwest Road, Suite 106. | Oak Brook, Illinois 60523-1335 USA | Phone (630) 495-8588