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Springs Magazine Media Kit

2021 Themes

Winter, Social Media and the Spring Industry
Spring, Advances in Springmaking
Summer, Springmaking Businesses Come in All Sizes
Fall, SMI Metal Engineering eXpo

Advertisers interested in contributing technical articles are encouraged to contact the editor by e-mail at or phone at (630) 495-8588. 

 Download the Media Kit

 Space Reservation Form

Editorial Opportunities

Editorial Topics
Each issue of Springs includes a section of articles that focus, in-depth, on a specific topic of interest to springmakers. Articles are written by springmakers, researchers, suppliers, government experts, market analysts and others, each giving his or her unique perspective on the theme subject matter and how it relates to spring manufacturing.

Technology reports
You are invited to submit a bylined article relating to your area of expertise in the spring industry. Articles should be original, educational and non-promotional, including relevant charts and graphics. Authors may present one or more of the following: technological developments, research, case studies, applications, "how-tos," etc. Such articles provide useful information to the reader, as well as enhance your reputation and exposure in the spring industry. Articles should be at least 1,200 words in length. *** 

In-depth articles interviewing industry professionals on a specific topic, usually relating to the issue theme. Please inform the editor of your interest in participating in an interview.

New Products, Global Highlights and People in the News
Advertisers get priority placement of their product, company, personnel and events announcements in all Springs departments. News releases should be roughly 50 to 100 words and may be accompanied by color photos (electronic or prints).

For more information about enhancing your program with editorial coverage in Springs, please contact the editor, Gary McCoy,

 Editorial Submission



Issuance and Closing Dates:

Issue   Ad Commitments  Ad Materials 
 Oct. 15  Nov. 1
Spring*  Jan. 15  Feb. 1
Summer   April 15  May 1
Fall*  June 15  July 1

 * show bonus distribution

Bonus Distribution

In addition to our regular circulation, Springs is circulated at all the major trade shows, giving advertisers even more exposure to their customers.

In Between Trade Shows
Advertising in Springs is the best way to keep customers thinking about your company and inform them of your products and services throughout the year.


Editorial Profile

Established by the Spring Manufacturers Institute (SMI) in 1962, Springs is a quarterly magazine published specifically for the precision mechanical spring industry worldwide - unique in concept, content and circulation.

Addressed primarily to upper and middle managers, Springs is read by an audience of 9,688 spring industry professionals in the following countries:

Argentina   China  Holland  Korea  South Africa  United Kingdom
 Australia  Columbia  Hong Kong
 Spain  United States of America
 Austria  Costa Rica
 India  Mexico
 Belgium  Denmark  Ireland  The Netherlands
 Brazil  Finland  Israel  New Zealand  Taiwan  
 British Isles  France  Italy  Russia  Thailand  
 Canada  Germany  Japan  Singapore  Turkey  


Springs Magazine Media Kits

Item Name Posted By Date Posted
Springs magazine 2020 Media Kit PDF (363.04 KB) Administration 10/7/2019
Spring Manufacturers Institute, Inc.

2001 Midwest Road, Suite 106. | Oak Brook, Illinois 60523-1335 USA | Phone (630) 495-8588