Serving, supporting and educating North American precision spring manufacturers in their pursuit of competitiveness in world markets.

Springs Magazine Media Kit

2025 Themes

Winter – Artificial Intelligence in the Spring Industry
Spring – Manufacturing Extension Partnerships and Training
Summer – Tolerating Tight Tolerances
Fall – Springmakers and the Immigration Puzzle

Advertisers interested in contributing technical articles are encouraged to contact Managing Editor Phil Sasso by e-mail at phil@smihq.org.

Download the Media Kit

Editorial Opportunities

Editorial Topics
Each issue of Springs includes a section of articles that focus, in-depth, on a specific topic of interest to springmakers. Articles are written by springmakers, researchers, suppliers, government experts, market analysts and others, each giving his or her unique perspective on the theme subject matter and how it relates to spring manufacturing.

Technology reports
You are invited to submit a bylined article relating to your area of expertise in the spring industry. Articles should be original, educational and non-promotional, including relevant charts and graphics. Authors may present one or more of the following: technological developments, research, case studies, applications, “how-tos,” etc. Such articles provide useful information to the reader, as well as enhance your reputation and exposure in the spring industry. Articles should be at least 1,200 words in length. ***

Features
In-depth articles interviewing industry professionals on a specific topic, usually relating to the issue theme. Please inform the editor of your interest in participating in an interview.

New Products, Global Highlights and People in the News
Advertisers get priority placement of their product, company, personnel and events announcements in all Springs departments. News releases should be roughly 50 to 100 words and may be accompanied by color photos (electronic or prints).

For more information about enhancing your program with editorial coverage in Springs, please contact the editor, Phil Sasso, phil.springs@sassomarketing.com.

Deadlines

Issuance and Closing Dates:

IssueAd CommitmentsAd Materials
WinterOct. 22, 2024Nov 12, 2024
SpringJan 14, 2025Feb 4, 2025
SummerApril 15, 2025May 6, 2025
FallAugust 5, 2025Aug. 5, 2025

Editorial Profile

Readership
Established by the Spring Manufacturers Institute (SMI) in 1962, Springs is a quarterly magazine published specifically for the precision mechanical spring industry worldwide – unique in concept, content and circulation.

Addressed primarily to upper and middle managers, Springs is read by an audience of over 9,000 spring industry professionals in the following countries:

Argentina China France Italy The Netherlands Scotland Thailand
Australia Columbia Germany Japan New Zealand Singapore Turkey
Austria Czech Republic Holland Korea Pakistan South Africa United Kingdom
Belgium Denmark Hong Kong Lebanon Peru Spain United States of America
Brazil Egypt India Luxemburg Philippines Sweden United Arab Emirates
British Isles El Salvador Iran Macedonia Poland Switzerland Venezuela
Canada England Ireland Malaysia Russia Syria
Chile Finland Israel Mexico Saudi Arabia Taiwan

 

Springs Magazine Media Kits

Item NamePosted ByDate Posted
2025 Media KitAdministration9/25/2024